"Let me live, love, and say it well in good sentences."- Sylvia Plath
Email marketing is an invaluable tool for digital marketers. Here's how you can use it to increase sales and foster consumer engagement.
In 2014, Glossier took the beauty scene by storm. Learn how one woman's passion project transformed into a cult-favorite beauty brand.
Analytics provide insight into the quality of your marketing strategy. Here's how you can use them to manage your digital platforms.
Did you know that October marks our fifth anniversary? Our Founder and CEO, Yasmine, reflects on the past five years in an open letter.
Successful marketing plans are built on a keen understanding of your audience. Let's explore the differences between B2B and B2C marketing.
LinkedIn is the top social media platform for professional networking. Here's how it's transformed B2B and entrepreneur marketing.
Trends are great marketing tools, but there's a right and wrong way to use them—here's how your business can use trends in marketing.
Reddit is a unique social network known for its vast sub-communities. Here are some key lessons digital marketers can learn from Reddit.
Blogging is the key to forging a lasting connection with your target audience. Learn how to tell your brand's story through blog writing.
In an era of unprecedented entrepreneurship, it's hard to make your brand stand out. Distinguish yourself from competitors with these tips!
YouTube has evolved from a fun video-sharing platform to an avenue for career growth. Learn how to turn your passion into profit!
SEO is the key to maximizing your brand's discoverability. Here's a breakdown of SEO basics to help grow your online presence!
With an impending TikTok ban in the U.S., content creators and digital marketers may need to pivot — Here's what you need to know.
Short-form video content is dominating social media. Discover how short-form videos can boost your brand's visibility online!
MySpace once dominated the internet but is now a relic of the past. Let’s examine the rise and fall of an iconic social media platform!
Social media plays a huge role in our everyday lives — here are some of social media's positive and negative effects on mental health.
TikTok’s immense popularity makes it a valuable digital marketing tool. However, it might not be the ideal platform for every brand.
TikTok has transformed multiple industries in unexpected ways — Explore how TikTok can be an invaluable digital marketing tool!
Branding is an essential component of any brand’s success. Let’s break down the branding basics to help you refine your branding strategy.
Engagement on social media is paramount for a successful marketing strategy — Discover how to elevate your social media engagement in 2024!
Discover how gender stereotypes impact marketing and why gender-neutral strategies are more effective.
Discover Tumblr's charm, its 2023 resurgence, and how it redefines social media for genuine connections!
Discover how emerging social media platforms like BeReal, Lemon8, and Threads are changing the game in 2023!
Discover the power of User-Generated Content to increase authenticity, SEO rankings, and audience engagement for your brand!
Creating a successful business is no walk in the park, even for owners with well-known names!
Should you market on Meta? Discover the power of Facebook marketing and unlock the potential for business growth!
Escape screens with immersive physical books or embrace trends with e-readers. Make your choice: Team E-reader or Team Physical Books?
AI complements human intelligence but does not replace it. Explore the advantages and disadvantages of AI for marketing.
In LGBTQ+ communities, social media platforms offer connections and vital resources but also pose challenges.
To wrap up Mental Health Awareness Month, discover 5 ways to prioritize your mental health while working remotely!
Inspiring creativity, creating a sense of community, offering an escape from everyday life- discover the psychology of Pinterest.
This Mental Health Awareness Month, consider social media's impact on mental health and the importance of recognizing it in the digital age.
Looking for ways to stand out on Instagram? Keep reading to explore the benefits and ideas for your next Instagram photo dump!
Instagram Live is not just for celebrities. Keep reading to find out how and why your business should utilize Instagram Live.
Cause marketing is a powerful tool for businesses looking to target women- when done correctly. Read for our take on cause marketing:
"Man up." "Grow a pair." In honor of Women's History Month, we examine whether or not our language is sexist. Spoiler: we think yes.
⚠️ Time to Be Real. ⚠️
Women social media users don’t always know what they're looking for but, they'll know it when they see it. And they'll see it on Pinterest
Are you curious about the benefits of blogging for your brand? Read more to find out why blogging is more important than ever in 2023!
Are monopolies and competitive pricing lethal to the ingenuity and creativity of social media? Read more to find out our thoughts!
As we continue to grow heading into the new year, our team reflects on some of the moments that made 2022 such a big year for us.
Social media has grown beyond traditional apps like Instagram and Facebook. Take a closer look at apps and trends to utilize in 2023.
A good manager is not just someone you can lean on when things go wrong – they strive to let the job fit the person, not vice versa.
Running a small business can lead to a big profit, especially if you know how to establish yourself on social media.
Why do hashtags matter on social media?
"When you try to silence a woman she only gets louder, and I hope that the women in Iran continue to raise their voices."
Making sure you organize your content is crucial, and one way to do so is with the help of content calendars.
Controversy is not the first thing that comes to mind when you think of staying consistent with your brand, but it is a good test!
Take a look at some of the most impactful Public Relations campaigns (both good….and not-so-good)!
The technology industry changes every day, between augmented reality and artificial intelligence; phew! So what’s next?
Many brands are offering AR-powered experiences across multiple social media platforms.
TikTok has become the most popular social media platform but it has been shown that they inflict tactics to keep users on the app.
Social commerce has recently emerged with high hopes to utilize a one-stop shopping experience
Buzzfeed has long been a household name online. Despite its virality, many questions remain surrounding the outlet.
While there are many women-owned and run businesses, the PR and digital marketing industries considerably lack women in executive positions.
As a Digital Marketing agency, we hope that social media platforms create resources or alternatives to encourage positivity.
As a women-owned and lead company at BlueTickSocial, we believe we must take a stance on the issue of Roe V. Wade.
The social discourse surrounding media representation is characterized by the few speaking on behalf of the many - so, who’s to say?
Women should be acknowledged for their worth as human beings, intellect, and sense of identity.
Put the Gen Z vs Millenial “rivalry” aside and create content that can appeal to any user!
Happy International Internship Awareness Month! What is an internship, and why does it matter?
BTS prides itself on being a women-owned and female-led agency.
While visual content dominates social media, written content is also having its time in the sun...er on the screen.
With social media stars and influencers seemingly appearing overnight, the idea of "going viral" has both captivated and mystified...
Forget what you think you know about digital marketing, we are here to bust the top 3 myths!
Take a look into BTS CEO and Founder, Yasmine Khosrowshahi's day!
Former Prime Minister of the UK, Margaret Thatcher, boldly pronounced, "If you want something said, ask a man; if you want something done...
The Twitter business model has stayed relatively the same since its conception in 2007 - its longest lasting update has been increasing...
The company and platform formerly known as Facebook has announced that it will be changing its name to "Meta."
As we reflect on this past Human Rights Day, consider taking a moment to count your blessings - they're not universal.
Lush Cosmetics recently announced it would be logging off from Facebook, Snapchat, Instagram, and TikTok indefinitely - why so anti-social?
Chances are, you have overlooked Pinterest in the past. You may think of Pinterest as an app or website for recipes, mood boards...
You walk into a supermarket. You hear a rustling and smell a subtle fishy smell... You follow the scent, and there she is!! EMILY MARIKO!
There are a variety of details that go into creating a new website design for a client. Sasha Khatami, the Digital Marketing Strategist....
There are a variety of details that go into creating a new website design for a client.
Google Analytics and SEO have become even more important in increasing brand awareness and visibility on social media...
We offer unique social media management that will change the game for how you can build your brand voice and connect with your existing...
BlueTickSocial's onboarding process takes a deep dive into the client's industry by applying rigorous research techniques and creative...
When building your social media strategy for Instagram, it essential to plan what content you're going to use and how to get the audience..
We know you want to spread the reach of your brand. So why are you limiting your audience by not making all of your content accessible?
Instagram has been a top social media platform for many years and continues to keep up with the trends, and continually creates new...
We have seen TikTok revolutionize social media, music, and more. How can your brand grab onto this fast-growing social media platform and...
Social media platforms have been updating and transforming their platform to suit business owners better. Still, Facebook has managed to...
A content pillar can be broken down into many different sections and materials. It can be used to describe a specific topic or theme...
Having an online presence on social media can be very tasking, from planning content to communicating to your existing and potential...
As a social media platform, your business assumes a social responsibility to keep up with social causes. Most customers appreciate...
Social media platforms play a huge role for most people in their daily lives. Most spend hours just scrolling through content; some spend...
Any business wants more engagement and traffic on their platforms, and we know they will strive to put in any effort even if it means...
Everyone wants to go viral, whether it's for their business, for their gain, or just for fun. Most of the time, it happens by chance...
The invite audio-only social media app was founded in March 2020 by Paul Davidson and Rogan Seth, going viral seemingly overnight during...
Video is one of the fastest-growing tools across social media channels (hi, TikTok). Read this guide to find out why you should be...
We've all heard about giveaways on social media apps, especially on Instagram, Facebook, and many other platforms usually hosted by...
Pioneered by Snapchat, the concept of a live story captivated social media users virtually overnight. As a result, most social media...
Whether you're in full lockdown, stage 4 of reopening or back to business as usual, it is more important now than ever to support...
When managing a Facebook business page, the first thing that comes to mind must be the followers and engagement. Engagement includes...
GenZ grew up reading and hearing about the environmental crisis which made them sustainable in their approach to consumer products...
Plenty of foodies who are successful on Instagram did not get a degree in photography and are using their phone's camera. So how are they..
Researching for your client may seem dauting at first but you can actually break it down into three main tasks. Read this "How To" for...
First of all, to answer your questions, no; our initials don't stand for the international South Korean boy band, BTS. Instead, we are...
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