Storytelling is a powerful tool for businesses to attract new customers, and there’s no better way to tell your brand’s story than through blogging. An effective blog establishes your brand’s credibility, informs readers about your products or services, and forges a connection with potential customers, giving them the final push they need to purchase. But what goes into a successful blog? To answer that question, let’s explore the benefits of blogging and the tips every business needs to know before starting a blog.
The Benefits of Blogging
- Establishes Credibility
When you consistently post stimulating, quality content on your blog, readers will view you as an authoritative source of information and a thought leader in your industry. As every imaginable market becomes increasingly saturated, creating a reliable brand image is one way to set yourself apart from your competitors. Consumers who consider you an expert in your field are more likely to trust that your products or services are of superior quality than other offerings on the market, which is why blogging is one of the best ways to turn readers into customers.
- Increases Visibility
If you’re frustrated with low traffic on your website, blogging might be the solution you’ve been searching for. People who don’t already know about your brand are unlikely to stumble across it by chance searching an internet browser, especially if you’re a smaller business. Paid ads can increase online visibility, but they can be expensive. The most effective method for attaining organic website traffic is by increasing your website’s search engine optimization (SEO). Blogging adds more web pages to your site, increasing the chances that you’ll earn a spot on the search engine results page (SERP) and attract the attention of consumers.
- Turns Traffic into Leads
The main goal of drawing people to your website is to turn them into customers. Blogs are a natural way to introduce calls to action (CTAs) to readers and encourage them to engage with your brand further. Your CTA could offer anything from a free trial or sample to a complementary webinar or simply more information. The point is to create a deeper connection with these potential customers by getting them to sign up for your mailing list, follow you on social media, try out your goods or services through freebies, and ultimately make a purchase.
- Climbs the Search Engine Rankings
As mentioned, blogging is an excellent way to increase your website’s SEO. Not only does blogging present an opportunity to add new indexed pages to your site, but it also gives you a chance to capitalize on keywords relevant to your brand. When people search for things online, they do so by typing in short phrases or queries, also known as keywords. For example, someone looking for clean beauty products might use the keywords “cruelty-free mascara” or “top clean makeup brands.” Including keywords like this in your blogs can increase your chances of ranking higher on SERPs.
- Builds Links
When search engines like Google assess which web pages to display on SERPs, they consider a multitude of factors—one of which is the quality and volume of backlinks a website has. However, despite the importance of backlinks, 41 percent of SEO experts agree that building links is the most difficult part of increasing your website’s SERP ranking. Blogging makes this process easier. When you create blogs with valuable, credible content, you’re more likely to receive backlinks from reputable sources, which tells search engines that your website is a trustworthy source of information and helps you rise in the SERP ranks.
Tips for Starting Your Blog
- Identify Your Audience
When launching a blog, the most crucial step is identifying your target audience. Once you know who you’re trying to sell to, you’ll also recognize who you have to write to in your blogs, and thus, you can tailor your content accordingly. What are your target audience’s main interests? What issues are they facing? What does their online activity look like? By answering these questions, you can create a content plan that appeals to your intended consumer base.
- Brainstorm Topics
After identifying your target audience, it’s time to generate content ideas. What kind of blogs would your audience like to see? To start, think about common problems your audience faces and how your brand may be able to solve them. You could also provide instructional guides that explain how to use your products, deep dives into the benefits of your offerings, and insights into relevant industry trends. Regardless of the topic, all content should be easily digestible and convey your expertise to readers.
- Aim to Educate
The goal for all your blog content should be to provide readers with value, and the best way to do that is to make your posts educational. Blogs are an opportunity to explain why consumers need your product or service and an informative approach helps you convey this reasoning in an easy-to-understand way. Sometimes, industry-specific terms and concepts can be inaccessible to people who aren’t industry savvy, so you must simplify this information for a larger audience. Only once consumers understand the benefits of your product will they realize why they should invest in it.
- Demonstrate Results
Another way you can establish credibility through blogging is by showcasing the results of your product or service. Don’t just insert before and after photos; use this as an opportunity to tell a story! Combine photos with client case studies and testimonials to highlight your brand’s impact and explain your business's instrumental role in their transformations. Nothing convinces people to invest in a brand more than a compelling narrative, so use the power of storytelling to your advantage in your blog.
- Promote Your Blog
Once you launch your blog, remember to promote it on other platforms! Even people who engage with your brand regularly might not do so through your website. To ensure they still see this content, link your blog posts on social media and share them in your newsletter. This helps drive more traffic to your website, bringing you one step closer to your next sale.
Across all industries, digital marketing is essential for any successful business. Digital marketing
establishes a strong relationship with your target audience and increases your brand’s awareness, allowing your company to reach a wider audience. To grow your business, start by evaluating your current digital marketing strategy to determine what’s working and what still needs improvement.
If your team needs assistance navigating digital marketing, the first step to your success starts here! Contact us today, and watch your business grow tomorrow!
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BlueTickSocial is a woman-owned and women-led digital marketing agency. We focus on building your digital presence to generate sales, increase engagement, create brand awareness, and take your company goals to the next level.
Other Sources:
5 Ways Blogging Can Increase Your Business Exposure
10 Benefits of Blogging for Business & How to Get Started
How Might a Business Use a Blog to Drive Growth?
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