Following the temporary TikTok ban this past January, Meta announced its upcoming app, Instagram Edits, a standalone video editing app to rival CapCut. Since its announcement, Meta has been teasing its release by sharing upcoming features creators can expect as the app develops. Now, the new app is finally here; Instagram Edits officially debuted in app stores on Tuesday, April 22nd.
Will Instagram Edits be a copy and paste of CapCut, or will the new standalone video editing app strengthen its consumer appeal among competitors by offering a better quality option? Here’s everything you need to know about Meta’s brand-new video editing app!
A Breakdown of Instagram Edits’ App Features
First, to login to Edits, you’ll use your existing username and password for Instagram. Once you’re logged into the new app, here’s what creators can expect as far as available video editing features:
- Creative Camera Tools: Quickly access Instagram’s most used creation features for Reels including countdown, green screen, the music catalog, timer, and touch up tools. The app also allows creators to film up to 10 minutes in the app and use enhanced video quality to publish. Additionally, creators can export their content without a watermark while maintaining high video quality.
- Team Project Management: The new video editing app features project management tools suited for content teams. With Edits, creators will be able to plan all their project ideas for new content and seamlessly edit videos with team members. Just add your team members to a video project and everyone on the team will have editing access, all without sharing an account.
- Review Content Insights: The new Meta app may be a standalone video editing tool, but it also offers the ability to review your content insights to easily check out your posts’ performance in real-time. It’s still unclear whether this feature on Edits will only be available for content posted on Meta platforms or if content insights will also be compatible with TikTok in the future.
- Automatic Captioning: Edits makes captioning videos easier than ever with its automatic captioning feature. With automatic captioning available in multiple languages, creators can save hours from creating video captions, and spend more time editing and creating more videos.
- Artificial Intelligence Tools: With Edits, creators will have access to a few different AI features, including a background remover, voiceovers, and animation tools. A background remover tool allows creators to seamlessly remove a background from a video or image, while an AI voiceover will create a voiceover for your video. Additionally, an animation tool allows users to create video content from static images.
Once you’ve created your first video with Edits and are ready to post on Instagram, your post will show a special tab letting users know your post was ‘Made with Edits.’ Then, you can use the Instagram app or Edits to check your post analytics in real-time to understand what content performs well and inform your content strategy if necessary.
Why Did Meta Create a Video Editing App?
When TikTok and its parent company, ByteDance, were temporarily banned in the U.S. earlier this year, many creators believed it would be exclusive to TikTok. However, once the app became inaccessible to users in the U.S., creators quickly realized it wasn’t just TikTok that was banned; all ByteDance-owned apps were temporarily banned, including Lemon8 and the popular video editing app, CapCut.
Shortly after the TikTok ban was lifted in the U.S., Meta wasted no time announcing its upcoming video editing app. Many creators believe this new app is Meta’s attempt at monopolizing the video creator space, but will their new video editing app truly rival CapCut’s success? Or, will the app become just another video editing alternative for creators to choose from? Either way, our team looks forward to trying out the new app and seeing how it compares to CapCut!
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