Keywords are the driving force behind search engine results- consider this the next time you Google something. Knowing what your customers may be looking for is the key (no pun intended) to maximizing your search engine results.

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Why do I need to use keywords on my social media platforms or website?

Keywords are the driving force behind search engine results. Consider when you go to research something via Google. You use specific keywords that you think will provide answers to what you are searching for. The same goes for your potential customers in that they will use keywords to find a business or brand that aligns with what they are looking for.

Can I repeat keywords a bunch of times throughout my post?

Yes, but you need to be careful. Keyword stuffing was a phenomenon when SEO was first introduced. Different brands would write content frequently and cram it with keywords to increase visitors to their site. Now, however, search engines are aware of keyword stuffing  and penalize you in the page rankings if you take this approach.

How do I use keywords to create reliable results?

According to HubSpot, the best way to calculate keyword frequency is to divide the number of times a keyword is used by your post  total number of words. For example, if you have 100 words in your blog post and use a keyword 10 times, you will have used it 1% of your post.

While there are no specific rules  for understanding keyword density, it is highly recommended to use variations of your primary keyword. For example, if your word is cup, use keywords such as mug, glass, or jug.  Knowing how to balance your keywords in a post is key to SEO success.