The number of social media platforms grows exponentially each year. We've compiled a list of detailed pros and cons to help you discover which platform is best suited for your industry.

Facebook:

Pros:
  • Large reach
  • Able to utilize targeted ads
  • Simple customer interactions
Cons:
  • Paid ads can get expensive over time
  • Need to maintain consistent engagement

Instagram:

Pros:
  • Unique visual approach
  • Appeals to younger demographic
  • Optimized for mobile devices
  • Unique opportunity for an Instagram business account
Cons:
  • Metrics and analytics are difficult to understand
  • Must maintain a very consistent posting schedule
  • Constant changes to Instagram algorithm

Twitter:

Pros:
  • More successful ads than Facebook
  • Easy to engage with followers through retweets or quote tweets
  • Hashtags simplify target posts
Cons:
  • Saturated market with a lot of busy accounts
  • Increases traffic but does not necessarily increase sales

LinkedIn:

Pros:
  • Ideal for networking circumstances
  • Easier to recruit talent
Cons:
  • Not created for e-Commerce
  • Much fewer users compared to other platforms

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